They said it. You’ve heard it.
That every business should be active in social media. Because traditional marketing is dead (almost!)If . And social media is where the customers are.
But did you know that there are 355 social media channels out there? And this list keeps growing. You may not know all of them (neither do I, perhaps Wikipedia does?), but you sure do know the major ones.
Let me tell you a secret, even if you knew every social media channels that exist today, it would only have toughened your challenges!
Because, running a social media channel effectively takes up time, money, and other resources. As a small business owner, it isn’t worth it to go after any social media channel without a strong reason.
So what is it going to be? Should you select the channels based on what your competitors are doing (that could be a strategy), or should close your eyes and listen to your heart? What if you invest for long enough in a social media channel only to find that it is not right for your business?
If you are puzzled, you’re not the first one to be so, nor you shall be the last.
Almost all businesses struggle to make the right choices. But it is a walk in the park if you forget about the social media channels and think about your business first.
Share this Infographic On Your Site
Sit back, relax, and think!
- Who are your customers (Demographics, Psycographics)?
- What is the structure of content you use (Articles, Video, Image)?
- What is your business nature (B2B, B2C)?
Once you think about your own business, it becomes fairly easy to select the right channels. Look at any social media channel and ask yourself
- Do my customers use this channel?
- Does it support the content structure I use?
- Does it suit my business type (B2B, B2C?)
I did miss something on purpose…
If you haven’t noticed, I said nothing about Google+. Because there are not enough data available for this channel. Bottom line, not enough people are using this channel.
But wait, if you want your content to be found on google search, use Google+. Post there whatever you’re posting on other channels of your choice. But do make sure you respond to comments made on Google+.
And one more thing, if you can produce bite-sized video content (six seconds to be exact!), do use vine. This channel is backed (in fact owned) by twitter, and it is generating a lot of buzzes.
See how easy it is to select the right social media channels for your business?
Over to you, is your business present in the social media? What did you consider while selecting the right social media channels?
Are those channels producing the right kind of results for your business? If not, how will you now be selecting the right ones?